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If at first you do succeed, do you try, try again? : developing the persistence-licensing response measure to understand, predict, and modify behavior following subgoal success

Zemack-Rugar, Yael; Corus, Canan; Brinberg, David - In: Journal of marketing research 56 (2019) 2, pp. 324-344

Persistent link: https://www.econbiz.de/10012177366

The academic response-to-failure scale : predicting and increasing academic persistence post-failure

Zemack-Rugar, Yael; Corus, Canan; Brinberg, David - In: Journal of marketing education : JME 43 (2021) 1, pp. 103-119

Persistent link: https://www.econbiz.de/10012485747

The effects of anticipated goal-inconsistent behavior on present goal choices

Zemack-Rugar, Yael; Corus, Canan - In: Psychology & Marketing 35 (2018) 9, pp. 676-695

Persistent link: https://www.econbiz.de/10012083911

The effects of anticipated goal-inconsistent behavior on present goal choices

Zemack-Rugar, Yael; Corus, Canan - In: Psychology & marketing 35 (2018) 9, pp. 676-695

Persistent link: https://www.econbiz.de/10011970123

The "Response-to-Failure" Scale: Predicting Behavior Following Initial Self-Control Failure

Zemack-Rugar, Yael; Corus, Canon; Brinberg, David - In: Journal of marketing research : JMR 49 (2012) 6, pp. 996-1014

Persistent link: https://www.econbiz.de/10010051944

The impact of visualizing use versus acquisition of a product on the appeal of its complement

Zemack-Rugar, Yael; Rabino, Rebecca - In: Psychology & Marketing 36 (2019) 4, pp. 251-265

Persistent link: https://www.econbiz.de/10012083957

When donating is liberating : the role of product and consumer characteristics in the appeal of cause-related products

Zemack-Rugar, Yael; Rabino, Rebecca; Cavanaugh, Lisa A.; … - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 213-230

Persistent link: https://www.econbiz.de/10011479199

Just do it! : why committed consumers react negatively to assertive ads

Zemack-Rugar, Yael; Moore, Sarah G.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 287-301

Persistent link: https://www.econbiz.de/10011739795

Should donation ads include happy victim images? : the moderating role of regulatory focus

Zemack-Rugar, Yael; Klucarova-Travani, Sona - In: Marketing letters : a journal of research in marketing 29 (2018) 4, pp. 421-434

Persistent link: https://www.econbiz.de/10011964322

The Effects of Nonconsciously Priming Emotion Concepts on Behavior

Zemack-Rugar, Yael; Bettman, James R.; Fitzsimons, Gavan J. - 2015

Current empirical evidence regarding nonconsciously priming emotion concepts is limited to positivelyversus negatively valenced affect. This article demonstrates that specific, equally valenced emotion concepts can be nonconsciously activated, remain inaccessible to conscious awareness, and...

Persistent link: https://www.econbiz.de/10014134651