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Direct-to-Consumer Advertising in Pharmaceutical Markets
Brekke, Kurt R.; Kuhn, Michael - Institutt for Økonomi, Universitetet i Bergen - 2003
We study effects of direct-to-consumer advertising (DTCA) in a market with two pharmaceutical firms providing horizontally differentiated (branded) drugs. Patients varying in their susceptability to medication are a priori uninformed of available medication. Physicians making the prescription...
Persistent link: https://www.econbiz.de/10008914353
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Direct to Consumer Advertising in Pharmaceutical Markets
Brekke, Kurt R.; Kuhn, Michael - CESifo - 2005
We study effects of direct-to-consumer advertising (DTCA) in the prescription drug market. There are two pharmaceutical firms providing horizontally differentiated (branded) drugs. Patients differ in their susceptibility to the drugs. If DTCA is allowed, this can be employed to induce...
Persistent link: https://www.econbiz.de/10005406241
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Direct to consumer advertising in pharmaceutical markets
Brekke, Kurt R.; Kuhn, Michael - In: Journal of Health Economics 25 (2006) 1, pp. 102-130
Persistent link: https://www.econbiz.de/10005204361
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Direct-to-consumer advertising in pharmaceutical markets
Brekke, Kurt R. (contributor); Kuhn, Michael (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001753090
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Direct-to-consumer advertising in pharmaceutical markets
Brekke, Kurt R.; Kuhn, Michael - 2003
Persistent link: https://www.econbiz.de/10001774715
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Direct to consumer advertising in pharmaceutical markets
Brekke, Kurt R. (contributor); Kuhn, Michael (contributor) - 2005
We study effects of direct-to-consumer advertising (DTCA) in the prescription drug market. There are two pharmaceutical firms providing horizontally differentiated (branded) drugs. Patients differ in their susceptibility to the drugs. If DTCA is allowed, this can be employed to induce...
Persistent link: https://www.econbiz.de/10003110551
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Direct to consumer advertising in pharmaceutical markets
Brekke, Kurt R.; Kuhn, Michael - 2005
We study effects of direct-to-consumer advertising (DTCA) in the prescription drug market. There are two pharmaceutical firms providing horizontally differentiated (branded) drugs. Patients differ in their susceptibility to the drugs. If DTCA is allowed, this can be employed to induce...
Persistent link: https://www.econbiz.de/10003041694
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Direct to consumer advertising in pharmaceutical markets
Brekke, Kurt R.; Kuhn, Michael - In: Journal of health economics 25 (2006) 1, pp. 102-130
Persistent link: https://www.econbiz.de/10003251296
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On the competitive effect of informative advertising
Brekke, Kurt R.; Kuhn, Michael - 2009
Persistent link: https://www.econbiz.de/10003892948
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Competition or coordination in hospital markets with unionised labour
Brekke, Kurt R. - In: International journal of health care finance and economics 4 (2004) 1, pp. 65-89
Persistent link: https://www.econbiz.de/10002053867