Hofmeister-Tóth, Dr. Agnes; Kopfer-Rácz, Kinga; Sas, Dóra - In: Journal of Social Sciences (COES&RJ-JSS) 4 (2015) 2, pp. 812-827
SMEs’ relation towards marketing and their marketing practices are as yet unexplored research areas in Hungary. This study focuses on the market orientation of Hungarian small and medium-sized companies, with a special focus on the interrelation between market orientation and leadership style....