Frequent commentaries in the literature have stated that certain critical success factors (CSFs) have to be accomplished in an organisation for an enterprise resource planning (ERP) system project to be successful. In this study we argue and demonstrate empirically that success in implementing...

Purpose The purpose of this paper is to investigate the possible mediating role of switching cost (SC) in influencing customer loyalty (CL). Design/methodology/approach The authors derive a model containing the relationships between customer satisfaction (CS), brand image (BI), and CL through...