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~person:"Moncrief, William C."
~subject:"Customer entertainment"
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Customer entertainment
Austauschtheorie
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B-to-B-Marketing
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B2B sales strategy
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Industrial marketing management : the international journal for industrial and high-tech firms
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The role of customer entertainment in B2B sales strategy : comparative insights from professional buyers and salespeople
Oakley, Jared
;
Bush, Alan J.
;
Moncrief, William C.
; …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 190-201
Persistent link: https://www.econbiz.de/10012491015
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