Narrow search
Showing 1 - 3 of 3
Cover Image
Success factors in product seeding : the role of homophily
Nejad, Mohammad G.; Amini, Mehdi; Babakus, Emin - In: Journal of retailing 91 (2015) 1, pp. 68-88
Persistent link: https://www.econbiz.de/10010500755
Cover Image
Alternative measures of price perceptions : implications for service evaluation models
Nejad, Mohammad G.; Evans, Robert D. <Jr.>; Babakus, Emin - In: Services marketing quarterly 30 (2009) 4, pp. 397-417
Persistent link: https://www.econbiz.de/10003900873
Cover Image
Influentials and influence mechanisms in new product diffusion : an integrative review
Nejad, Mohammad G.; Sherrell, Daniel L.; Babakus, Emin - In: Journal of marketing theory and practice 22 (2014) 2, pp. 185-207
Persistent link: https://www.econbiz.de/10010357866