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Babakus, Emin
42
Yavas, Ugur
29
Karatepe, Osman M.
9
Smith, Katherine Taken
6
Cravens, David W.
4
Eroglu, Sevgin
4
Mangold, W. Glynn
4
Avci, Turgay
3
Moncrief, William C.
3
Ashill, Nicholas
2
Faulds, David J.
2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Services marketing quarterly
6
Journal of the Academy of Marketing Science
5
Journal of business research : JBR
4
Journal of strategic marketing
3
The journal of business & industrial marketing
3
Business horizons
2
International journal of retail & distribution management
2
Journal of professional services marketing
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
European journal of marketing : EJM
1
Health marketing quarterly
1
International journal of critical accounting : IJCA
1
International journal of hospitality management
1
International journal of service industry management : IJSIM
1
Journal of business case studies
1
Journal of hospitality marketing & management
1
Journal of international marketing
1
Journal of international marketing and marketing research
1
Journal of international selling and sales management
1
Journal of managerial issues : JMI
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of world business : JWB
1
Management research review
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The journal of consumer marketing
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The service industries journal
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Tourism and hospitality research : the surrey quarterly review
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OLC EcoSci
ECONIS (ZBW)
111
RePEc
15
Other ZBW resources
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Selling to Millennials with online reviews
Mangold, W. Glynn
;
Smith, Katherine Taken
- In:
Business horizons
55
(
2012
)
2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10009836042
Saved in:
2
Longitudinal study of green marketing strategies that influence Millennials
Smith, Katherine Taken
;
Brower, Tracy R.
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 535-552
Persistent link: https://www.econbiz.de/10010026081
Saved in:
3
An evaluation of research authorship by gender in major academic and professional accounting journals
Smith, L. Murphy
;
Ashcroft, Paul A.
;
Smith, Katherine Taken
- In:
International journal of critical accounting : IJCA
5
(
2013
)
4
,
pp. 359-391
Persistent link: https://www.econbiz.de/10010184859
Saved in:
4
Longitudinal study of digital marketing strategies targeting Millennials
Smith, Katherine Taken
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 86-93
Persistent link: https://www.econbiz.de/10009840656
Saved in:
5
Digital marketing strategies that Millennials find appealing, motivating, or just annoying
Smith, Katherine Taken
- In:
Journal of strategic marketing
19
(
2011
)
6
,
pp. 489-500
Persistent link: https://www.econbiz.de/10009345167
Saved in:
6
Does brand management of corporate reputation translate into higher market value?
Smith, Katherine Taken
;
Smith, Murphy
;
Wang, Kun
- In:
Journal of strategic marketing
18
(
2010
)
3
,
pp. 201-222
Persistent link: https://www.econbiz.de/10008431876
Saved in:
7
Assessing the employee brand : a census of one company
Miles, Sandra Jeanquart
;
Mangold, W. Glynn
;
Asree, Susita
; …
- In:
Journal of managerial issues : JMI
23
(
2011
)
4
,
pp. 491-507
Persistent link: https://www.econbiz.de/10010004699
Saved in:
8
Big Red, Ltd.
Faulds, David J.
;
Mangold, W. Glynn
;
Raju, P. S.
- In:
Journal of business case studies
5
(
2009
)
5
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009885945
Saved in:
9
Social media: The new hybrid element of the promotion mix
Mangold, W. Glynn
;
Faulds, David J.
- In:
Business horizons
52
(
2009
)
4
,
pp. 357-366
Persistent link: https://www.econbiz.de/10008896789
Saved in:
10
Job Demands, Resources, Burnout, and Coping Mechanism Relationships
Yavas, Ugur
;
Babakus, Emin
- In:
Services marketing quarterly
32
(
2011
)
3
,
pp. 199-210
Persistent link: https://www.econbiz.de/10009178786
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