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Social media: The new hybrid element of the promotion mix
Mangold, W. Glynn; Faulds, David J. - In: Business horizons 52 (2009) 4, pp. 357-366
Persistent link: https://www.econbiz.de/10008896789
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Big Red, Ltd.
Faulds, David J.; Mangold, W. Glynn; Raju, P. S. - In: Journal of business case studies 5 (2009) 5, pp. 29-53
Persistent link: https://www.econbiz.de/10009885945