Many companies are increasing their efforts to have sustainable operations and offer environmentally-preferable products. However, consumers are often unaware of the environmental benefits because the companies are not communicating in ways that are compatible with the consumer's schema...

Purpose: The purpose of this study is to determine which digital marketing strategies are preferred by Millennials and are effective in influencing their behavior. There is potential growth and value in using digital marketing aimed at Millennials, but the marketing strategies must be perceived...

Research in philosophy, sociology, history, and business indicates that the family is the key building block of a nation or culture. In families, parents often struggle with time allocation between their jobs and family life. The pursuit of career and wealth can easily become over-prioritized to...

E-commerce is extensively used in all types of business, including manufacturing companies, retail stores, and service firms. This paper reviews prior research, examines the origins of e-commerce, identifies e-risks, describes retail trade on the Internet, defines virtual business, identifies...

Human trafficking is the exploitation of people as property for forced labor, sexual exploitation, and organ trade. Human trafficking is a major crime industry, generating about $32 billion in revenues annually. Around the globe, the victims/slaves of human trafficking can be found in developed...

Purpose- The purpose of this study is to determine which digital marketing strategies are preferred by Millennials and are effective in influencing their behavior. There is potential growth and value in using digital marketing aimed at Millennials, but the marketing strategies must be perceived...

Many companies are increasing their efforts to have sustainable operations and offer environmentally-preferable products. However, consumers are often unaware of the environmental benefits because the companies are not communicating in ways that are compatible with the consumer’s schema...

Research on environmental matters is interdisciplinary, involving business, history, sociology, and science. Taking care of the environment has long been an important issue, going back to ancient times. As part of corporate social responsibility, companies are expected to safeguard the physical...

Corporate image advertising is a subset of advertising that focuses on promoting the organization itself, instead of specific products or services. A company can use corporate image advertising as part of its overall effort to manage its corporate reputation. In recent times, the image of oil...

The current generation appears to place greater attention on work-life balance than the prior generation. This will have important implications for employers of future marketing professionals. The term 'work-life balance' refers to people spending sufficient time at their jobs while also...