This article examines public opinion of energy companies and their advertising, which can be used to counteract negative opinions. Energy companies are using corporate advertising to differentiate their brand and promote the quality of their product and the consumption experience. Since...

Prior research has shown that a work environment that facilitates work-life balance not only benefits the personal lives of employees but leads to better job performance and ethical decision-making. Allocation of time between career and personal life is an age-old challenge for working people....

Research suggests that new information technologies can improve the functionality of business processes, leading to improved firm profitability. However, new technologies are not equal in their contributions to a company’s bottom line. Further, there is some debate as to whether early adopters...

By providing social audits that examine corporate supply chains; internal auditors, management accountants, and external auditors can assist corporations in their efforts to stop human trafficking. This paper describes how social audits can be used in identifying and eliminating the presence of...

Cybercrime is a prevalent and serious threat to publicly traded companies. Defending company information systems from cybercrime is one of the most important aspects of technology management. Cybercrime often results in stolen assets and lost business, but also damages a company’s reputation,...

Cybercrime, also called e-crime, costs publicly traded companies billions of dollars annually in stolen assets and lost business. Cybercrime can totally disrupt a company’s marketing activities. Further, when a company falls prey to cyber criminals, this may cause customers to worry about the...

People’s concern for the environment is prevalent throughout the world. Businesses have responded by creating and marketing products that are “green” or environmentally friendly. While there have been a variety of studies on green marketing, there has been little academic research on green...

The role of gender is an important issue in the accounting field, both in practice and in higher education. This study provides a longitudinal analysis of female authorship of articles published in six major accounting journals, three academic journals and three professional journals: The...

Purpose Cyber terrorism poses a serious technology risk to businesses and the economies they operate in. Cyber terrorism is a digital attack on computers, networks or digital information systems, carried out to coerce people or governments to further the social or political objectives of the...