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Consumers' optimal experience on commercial web sites : a congruency effect of web atmospheric design and consumers' surfing goal
Wan, Fang; Nan, Ning; Smith, Malcolm C. - In: Contemporary research in e-branding, (pp. 78-94). 2009
Persistent link: https://www.econbiz.de/10003778173
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Effects of age, need for cognition, and affective intensity on advertising effectiveness
McKay-Nesbitt, Jane; Manchanda, Rajesh V.; Smith, Malcolm C. - In: Journal of business research : JBR 64 (2011) 1, pp. 12-17
Persistent link: https://www.econbiz.de/10008806368
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Regulatory fit effects of gender and marketing message content
McKay-Nesbitt, Jane; Bhatnagar, Namita; Smith, Malcolm C. - In: Journal of business research : JBR 66 (2013) 11, pp. 2245-2251
Persistent link: https://www.econbiz.de/10009789038
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Social media influencers : A route to brand engagement for their followers
Delbaere, Marjorie; Michael, Brittany; Phillips, Barbara J. - In: Psychology & Marketing 38 (2020) 1, pp. 101-112
Persistent link: https://www.econbiz.de/10012407465
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The relationship between organizational commitment and market orientation
Sivaramakrishnan, Subramanian; Zhang, David Di; … - In: Journal of strategic marketing 16 (2008) 1, pp. 55-73
Persistent link: https://www.econbiz.de/10003739397
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Critical success factors and outcomes of market knowledge management : a conceptual model and empirical evidence
Sivaramakrishnan, Subramanian; Delbaere, Marjorie; … - In: International journal of knowledge management : IJKM ; … 6 (2010) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10008649903
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Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
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Knowledge management and the roles it plays in achieving superior performance
Delbaere, Marjorie; Zhang, David Di; Bruning, Edward R.; … - In: Knowledge management and competitive advantage : issues …, (pp. 90-108). 2014
Persistent link: https://www.econbiz.de/10010196859
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Not everything important is taught in the classroom : using cocurricular professional development workshops to enhance student careers
Bruni-Bossio, Vince; Delbaere, Marjorie - In: Journal of management education : the official … 45 (2021) 2, pp. 265-292
Persistent link: https://www.econbiz.de/10012484336
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Advertising Agricultural Biotechnology : Metaphors and Controversial Products
Delbaere, Marjorie; Groth, Spencer; Moreland, Marina - In: Journal of current issues and research in advertising 41 (2020) 2, pp. 191-205
Persistent link: https://www.econbiz.de/10012245039