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The intellectual structure in brands and branding research : a scientometric analysis
He, Jiaxun; Wang, Cheng Lu - In: Brand management in emerging markets : theories and practice, (pp. 1-35). 2014
Persistent link: https://www.econbiz.de/10010417755
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Brand management in emerging markets : theories and practices
Wang, Cheng Lu (contributor); He, Jiaxun (contributor) - 2014
The intellectual structure in brands and branding research: a scientometric analysis / Jiaxun He, Cheng Lu Wang -- "Home base" and the brand globalization strategies of emerging market multinationals / Xiaohua Lin, Carlyle Farrell -- How consumer mindset response and long-term marketing...
Persistent link: https://www.econbiz.de/10011728062
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Brand management and consumer experience : an emerging market perspective
Wang, Cheng Lu (ed.); He, Jiaxun (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011760470
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How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun; Wang, Cheng Lu - In: International marketing review 34 (2017) 4, pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
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Guest editorial: Brand management and consumer experience in emerging markets : directions for future research
Wang, Cheng Lu; He, Jiaxun; Barnes, Bradley R. - In: International marketing review 34 (2017) 4, pp. 458-462
Persistent link: https://www.econbiz.de/10011760572
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Special issue: global branding management in a rapidly changing environment
Wang, Cheng Lu (ed.); He, Jiaxun (ed.) - 2023
Persistent link: https://www.econbiz.de/10014227442
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Handbook of contemporary marketing in China : theories and practices
Wang, Cheng Lu (contributor); Wang, Cheng Lu (contributor) - 2011
Persistent link: https://www.econbiz.de/10008936525
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Consumer self-construal and cross-cultural marketing communications: theory and implications
Wang, Cheng Lu - In: Journal for global business advancement : JGBA 1 (2007/08) 4, pp. 433-444
Persistent link: https://www.econbiz.de/10003771477
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Guest editorial: Little Emperors: the future of China's consumer market
Wang, Cheng Lu - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 95-97
Persistent link: https://www.econbiz.de/10003859934
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Editorial: the misassumptions about contributions
Wang, Cheng Lu - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012880155