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The effect of ageing and time horizon perspective on consumers' response to promotion versus prevention focus advertisements
Micu, Camelia Codruta; Ghosh Chowdhury, Tilottama - In: International journal of advertising : the quarterly … 29 (2010) 4, pp. 621-642
Persistent link: https://www.econbiz.de/10008668105
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Emotion and reason in consumer behavior
Chaudhuri, Arjun - 2006
Persistent link: https://www.econbiz.de/10004860334
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Consequences of value in retail markets
Chaudhuri, Arjun; Ligas, Mark - In: Journal of retailing 85 (2009) 3, pp. 406-419
Persistent link: https://www.econbiz.de/10003892384
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Emotional responses on initial exposure to a hedonic or utilitarian description of a radical innovation
Chaudhuri, Arjun; Aboulnasr, Khaled; Ligas, Mark - In: Journal of marketing theory and practice 18 (2010) 4, pp. 339-359
Persistent link: https://www.econbiz.de/10008666972
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Can hedonic store environments help retailers overcome low store accessibility?
Ashley, Christy; Ligas, Mark; Chaudhuri, Arjun - In: Journal of marketing theory and practice 18 (2010) 3, pp. 249-262
Persistent link: https://www.econbiz.de/10003997671
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The moderating roles of shopper experience and store type on the relationship between perceived merchandise value and willingness to pay a higher price
Ligas, Mark; Chaudhuri, Arjun - In: Journal of retailing and consumer services 19 (2012) 2, pp. 249-258
Persistent link: https://www.econbiz.de/10009522426
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Product class effects on perceived risk: The role of emotion
Chaudhuri, Arjun - In: International journal of research in marketing : IJRM ; … 15 (1998) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10006200311
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Emotion and reason in persuasion - Applying the ARI model and the CASC Scale
Buck, Ross; Anderson, Erika; Chaudhuri, Arjun; Ray, Ipshita - In: Journal of business research : JBR 57 (2004) 6, pp. 647-656
Persistent link: https://www.econbiz.de/10006718607
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Consumption Emotion and Perceived Risk: A Macro-Analytic Approach
Chaudhuri, Arjun - In: Journal of business research : JBR 39 (1997) 2, pp. 81-92
Persistent link: https://www.econbiz.de/10006736178
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How Brand Reputation Affects the Advertising-Brand Equity Link
Chaudhuri, Arjun - In: Journal of advertising research 42 (2002) 3, pp. 33-43
Persistent link: https://www.econbiz.de/10006508832