Everyone'(tm)s belief is that marketing plays a fundamental role in all economic or uneconomic areas of business. However, what becomes very clear is that, in addition to the many positive aspects that it generates, marketing produces unwanted effects as well.The paper tries to prove the...

Worldwide, the "actors" of the tourism market identified new needs, this aspect leading to the appearance of various forms of tourism such as: adventure tourism, city-breaks, cultural tourism, religious tourism etc. At the same time current economic development, marked by the recession of recent...

The social economy has emerged from the need to offer fresh, innovative solutions to older social, economic and environmental problems. Known as the "solidarity economy" or "third sector of the economy", it can help meet the needs of certain categories of people that are either ignored or...

The increasing involvement of different categories of people in education surpasses the traditional boundaries whereas the contents and the electronic instruments used to create, share and develop the information are more and more widespread and accepted. These realities provide opportunities...

The extension of businesses presence in the online environment permanently determines the identification of new ways to make them more dynamic, to increase their efficiency by attracting public and potential acquisitions. One of these methods is the affiliate marketing which is a practice in...

Focusing on the evolution of the Internet, organizations and their brands approach the relationship with the young audience thoroughly, relying on quality and differentiation. This happens because young people get bored quickly, some are shallow, but they are connected and available waiting for...

The contemporary economic context requires, in addition to so many types of existing activities, new trade formulas that simplify the relationship between buyer and seller and offer to both of them maximum advantages. Cash & carry is such a system, firstly entered on the Romanian market after...

Communication has a key role in the socio-economic and cultural-scientific relations, its quality largely leading to success in relations between individuals, between communities. Nowadays, increasingly more, the communication is based on the Internet development, a giant support with...

Public and consumers receive products’ and services’ information and migrate, in the current period, from the traditional media to online. An increasing number of people accessing news more and more desired by specialized websites and even on mobile devices anywhere and anytime. Rapid...

Connected to an environment characterized by dynamism, the organization faces both opportunities and difficulties. It must possess a high capacity to adapt to changes and quickly respond to the environmental signals. The market or environmental instability may undermine the organizational...