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Analysis of Media Coverage of the Czech Republic and its Potential Impact on Perception of Czech Republic
Lhotáková, Markéta; Král, Petr; Shamina, Yana; … - In: Acta Universitatis Bohemiae Meridionales 15 (2012) 2, pp. 41-54
This paper will analyze theoretical concept of country of origin as a brand and its influence on brand image of products originating from the country. It will deeper review the role of media in establishing the perception of country of origin in general and its potential use as a tool...
Persistent link: https://www.econbiz.de/10010638355
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An Analysis of Media Perception of the Czech Republic in Selected Foreign Media in 2010-2011
Král, Petr; Lhotáková, Markéta; Tisovski, Maria; … - In: Acta Oeconomica Pragensia 2012 (2012) 5, pp. 36-47
This paper analyzes the theoretical concept of country of origin as a brand and its influence on brand image of products originating from a particular country. It reviews the role of the media in establishing the perception of country of origin in general and its potential use as a tool...
Persistent link: https://www.econbiz.de/10011195175
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Analýza mediálního obrazu České Republiky ve vybraných zahraničních médiích v letech 2010 a 2011
Král, Petr; Lhotakova, Marketa; Tisovski, Maria; … - In: Acta oeconomica Pragensia : vědecký časopis Vysoke … 20 (2012) 5, pp. 36-47
Persistent link: https://www.econbiz.de/10009743118
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Analýza mediálního obrazu České Republiky ve vybraných zahraničních médiích v letech 2010 a 2011
Král, Petr; Lhotakova, Marketa; Tisovski, Maria; … - In: Acta oeconomica Pragensia : vědecký časopis Vysoke … 20 (2012) 5, pp. 36-47
Persistent link: https://www.econbiz.de/10010148008
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Crisis resistance and macroecnomic stabilization capacity of Czech public finance
Král, Petr - In: Limited fiscal space in CESEE : needs and options for …, (pp. 89-98). 2012
Persistent link: https://www.econbiz.de/10009506402
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Nostalgic branding in Central Europe
Král, Petr - In: Diversity in European marketing : text and cases, (pp. 113-130). 2012
Persistent link: https://www.econbiz.de/10009531597
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Identification and measurement of relationships concerning inflow of FDI : the case of the Czech Republic
Král, Petr - 2004
Persistent link: https://www.econbiz.de/10002162304
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Forecasting and policy analysis system in the Czech National Bank
Král, Petr - In: Practical experience with inflation targeting : …, (pp. 63-71). 2004
Persistent link: https://www.econbiz.de/10003217779
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Top level results of a study of Czech households' awareness of the food advertising industry's self-regulation related to children
Lhotáková, Markéta; Olšanová, Květa - In: Central European business review : CEBR 4 (2015) 2, pp. 48-59
Persistent link: https://www.econbiz.de/10011489444
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Consumer relevant online communication channels in Czech Republic in the consumer goods category
Farková, Alena; Lhotáková, Markéta - In: Central European business review : CEBR 3 (2014) 1, pp. 20-26
Persistent link: https://www.econbiz.de/10010407821