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Is the Business of Management...
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Scenario analysis
17
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17
Consumer behaviour
15
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15
Strategic management
13
Strategisches Management
13
Advertising effects
8
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8
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6
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5
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5
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publicité
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2
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Ramírez, Rafael
172
Vanhuele, Marc
34
Selsky, John W.
15
Wilkinson, Angela
10
Srinivasan, Shuba
9
Thompson, Marc
9
Normann, Richard
8
Pauwels, Koen
8
Roodhart, Leo
8
Hoffmann, Jonas
7
Lang, Trudi
7
Lednor, Peter
6
van der Heijden, Kees
6
Allen, Eric
5
Grönquist, Daniel
5
Heijden, Kees van der
5
Drèze, Xavier
4
East, Robert
4
Laurent, Gilles
4
Lecamp, Laurent
4
Manders, Willem
4
Vasconcelos, F.
4
Wright, Malcolm
4
Churchhouse, Steve
3
Courbet, Didier
3
Forssell, Madeleine
3
Hanssens, Dominique M.
3
Mannervik, Ulf
3
Mukherjee, Malobi
3
Palermo, Alejandra
3
Ravetz, Jerome
3
Selin, Cynthia
3
Wallin, Johan
3
Audrain-Pontevia, Anne-Françoise
2
Baburoglu, Oguz N.
2
Babüroğlu, Oğuz N.
2
Bhatti, Yasser
2
Bourgeois, Denis
2
Cuthbertson, Richard
2
DREZE, Xavier
2
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HAL
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HEC Paris (École des Hautes Études Commerciales)
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Technological forecasting & social change : an international journal
6
Long range planning : LRP ; international journal of strategic management
5
Business planning for turbulent times : new methods for applying scenarios
4
Les cahiers de recherche / HEC Paris
4
MSI reports : working paper series
4
Les Cahiers de Recherche
3
MIT sloan management review
3
Post-Print / HAL
3
EKONOMIAZ
2
Scenarios for success : turning insights into action
2
Systemic practice and action research
2
Foresight
1
Futures : the journal of policy, planning and futures studies
1
HEC Paris research paper series
1
International Journal of Retail & Distribution Management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of Consumer Research
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Journal of marketing research : JMR
1
Mapping the management journey : practice, theory, and context
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Onderzoeksrapport / Katholieke Universiteit Leuven, Departement voor Toegepaste Economische Wetenschappen
1
Organizational Behavior and Human Decision Processes
1
Psychology & marketing
1
Science in society series
1
Studies of action and organization / Arts & action
1
Studies of action and organization : (SAO)
1
The Social sciences in Mexico and South and Central America
1
Working Papers / HAL
1
Working paper / European Institute for Advanced Studies in Management
1
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BASE
132
ECONIS (ZBW)
45
OLC EcoSci
11
RePEc
11
USB Cologne (EcoSocSci)
7
Other ZBW resources
2
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1
Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
Saved in:
2
Specification and empirical evaluation of a simple asymmetric market share model
Vanden Abeele, Pierre
;
Gijsbrechts, Els
;
Vanhuele, Marc
-
1987
Persistent link: https://www.econbiz.de/10000739187
Saved in:
3
Psychophysiological measures and marketing research : the potential of electrodermal response
Vanhuele, Marc
-
1989
Persistent link: https://www.econbiz.de/10000760475
Saved in:
4
Consumer behaviour : applications in marketing
East, Robert
;
Wright, Malcolm
;
Vanhuele, Marc
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003556543
Saved in:
5
Connaissance du prix par les enfants de 5 à 13 ans : une étude exploratoire
Vanhuele, Marc
;
Damay, Caralie
-
2006
Persistent link: https://www.econbiz.de/10003300156
Saved in:
6
Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 3-39
Persistent link: https://www.econbiz.de/10009007363
Saved in:
7
Consumer attitude metrics for guiding marketing mix decisions
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 534-550
Persistent link: https://www.econbiz.de/10010402542
Saved in:
8
Mind-set metrics in market response models : an integrative approach
Srinivasan, Shuba
;
Vanhuele, Marc
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 672-684
Persistent link: https://www.econbiz.de/10009235361
Saved in:
9
Consumers' immediate memory for prices
Vanhuele, Marc
;
Laurent, Gilles
;
Drèze, Xavier
-
2005
Persistent link: https://www.econbiz.de/10003121973
Saved in:
10
Do consumers really know of the price is right? : Direct measures of reference price and their implications for retailling
Vanhuele, Marc
;
Drèze, Xavier
-
2000
Persistent link: https://www.econbiz.de/10001553202
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