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Applying netnography to market research : the case of the online forum
Xun, Jiyao; Reynolds, Jonathan - In: Journal of targeting, measurement and analysis for marketing 18 (2010) 1, pp. 17-31
Persistent link: https://www.econbiz.de/10003964161
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Special issue: mobile marketing
Reynolds, Jonathan (contributor) - 2007
Persistent link: https://www.econbiz.de/10003698610
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Editorial
Reynolds, Jonathan - In: Journal of targeting, measurement and analysis for marketing 19 (2011) 2, pp. 67-69
Persistent link: https://www.econbiz.de/10009181948
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Special issue: mobile marketing
Reynolds, Jonathan (contributor) - In: Journal of targeting, measurement and analysis for marketing 16.2007/08,1 (2007)
Persistent link: https://www.econbiz.de/10004933246
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Editorial
Reynolds, Jonathan - In: Journal of targeting, measurement and analysis for marketing 19 (2011) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10009029843