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E-business : a management perspective

Reynolds, Jonathan - 2010 - 1. publ.

Persistent link: https://www.econbiz.de/10003874933

E-business : a management perspective

Reynolds, Jonathan - 2010

Persistent link: https://www.econbiz.de/10004950477

Applying netnography to market research : the case of the online forum

Xun, Jiyao; Reynolds, Jonathan - In: Journal of targeting, measurement and analysis for marketing 18 (2010) 1, pp. 17-31

Persistent link: https://www.econbiz.de/10003964161

Competing for the online grocery customer: the UK experience

Wilson-Jeanselme, Muriel; Reynolds, Jonathan - In: Grocery e-commerce : consumer behaviour and business …, (pp. 7-35). 2005

Persistent link: https://www.econbiz.de/10003150002

Special issue: mobile marketing

Reynolds, Jonathan (contributor) - In: Journal of targeting, measurement and analysis for marketing 16.2007/08,1 (2007)

Persistent link: https://www.econbiz.de/10004933246

Navigating the new retail landscape : a guide for business leaders

Treadgold, Alan David; Reynolds, Jonathan - 2021 - 2nd edition

Part 1.Navigating the New Retail Landscape --1.The new landscape for customer engagement --2.The transformational role of technology --3.The changing physical landscape of retailing --4.The emergence of new business models --5.The changing retail cost model --6.Bringing order to the new world...

Persistent link: https://www.econbiz.de/10013269586