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Raasch, Christina
66
Abou Nabout, Nadia
25
Herstatt, Cornelius
25
Schweisfurth, Tim
16
Skiera, Bernd
15
Abdelkafi, Nizar
12
Balka, Kerstin
8
Blecker, Thorsten
7
Raasch, Antje-Christina
7
RAASCH, CHRISTINA
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Preißner, Stephanie
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Zaggl, Michael A.
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Hippel, Eric von
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Lee, Viktor
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Schweisfurth, Tim G.
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Schöttl, Claus P.
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Spaeth, Sebastian
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Stepanchuk, Tanja
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von Hippel, Eric A.
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Ada, Sıla
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Ahmadi, Iman
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Clement, Michel
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De Jong, Jeroen P. J.
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Feit, Elea McDonnell
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Fladenhofer, Johannes
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Gault, Fred
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JANZIK, LARS
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Lock, Phillip
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Maleki, Elham
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Stockstrom, Christoph
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Harvard-Business-Manager : das Wissen der Besten
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ECONIS (ZBW)
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Optimal search engine marketing
Abou Nabout, Nadia
-
2012
Persistent link: https://www.econbiz.de/10009546102
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2
Institut für Interactive Marketing & Social Media
Abou Nabout, Nadia
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
61
(
2015
)
1
,
pp. 54-55
Persistent link: https://www.econbiz.de/10011297354
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3
Return on quality improvements in search engine marketing
Abou Nabout, Nadia
;
Skiera, Bernd
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 141-154
Persistent link: https://www.econbiz.de/10009569264
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4
An analysis of the profitability of fee-based compensation plans for search engine marketing
Abou Nabout, Nadia
;
Skiera, Bernd
;
Stepanchuk, Tanja
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 68-80
Persistent link: https://www.econbiz.de/10009554312
Saved in:
5
Empirical generalizations in search engine advertising
Abou Nabout, Nadia
;
Lilienthal, Markus
;
Skiera, Bernd
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 206-216
Persistent link: https://www.econbiz.de/10010402322
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6
The risk of programmatic advertising : effects of website quality on advertising effectiveness
Shehu, Edlira
;
Abou Nabout, Nadia
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012939494
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PROSAD : a bidding decision support system for profit optimizing search engine advertising
Skiera, Bernd
;
Abou Nabout, Nadia
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 213-220
Persistent link: https://www.econbiz.de/10009736694
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8
Overcoming quality issues in digital display advertising using digital dashboards
Abou Nabout, Nadia
;
Ada, Sıla
- In:
The Routledge companion to strategic marketing
,
(pp. 449-465)
.
2021
Persistent link: https://www.econbiz.de/10012498777
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9
Influencer - Trendsetter für Ihre Follower und ein spannender Marketingkanal für Unternehmen
Hotz-Behofsits, Christian
;
Wlömert, Nils
;
Abou Nabout, …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
1
,
pp. 18-22
Persistent link: https://www.econbiz.de/10011957342
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10
Context information can increase revenue in online display advertising auctions : evidence from a policy change
Ada, Sıla
;
Abou Nabout, Nadia
;
Feit, Elea McDonnell
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 1040-1058
Persistent link: https://www.econbiz.de/10013389283
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