Li, Minqiang; Feng, Haiyang; Chen, Fuzan; Kou, Jisong - In: International Journal of Production Economics 144 (2013) 2, pp. 560-571
The bundling sale of information products has been a prevalent strategy in information industries. This paper attempts to study two issues that have not been adequately addressed in previous researches. First, we define the measure of customer heterogeneity by considering both the statistic...
