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Corporate heritage identities,...
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Brand management
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Balmer, John M. T.
98
Chen, Weifeng
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Burghausen, Mario
9
Greyser, Stephen A.
9
Powell, Shaun M.
5
Urde, Mats
4
Brexendorf, Tim Oliver
3
Gray, Edmund R.
3
He, Hong-Wei
3
Illia, Laura
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Kernstock, Joachim
3
Abratt, Russell
2
Hudson, Bradford T.
2
Johansen, Trine S.
2
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2
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Stuart, Helen
2
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Wang, Wei-Yue
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1
He, Hong-wei
1
He, Xinming
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Liao, Mei-na
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Lin, Zhibin
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Low, Brian
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Mahmoud, Rudiana
1
Melewar, T. C.
1
Mukherjee, Avinandan
1
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International Corporate Identity Group / Symposium <15., 2012, Århus>
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The journal of brand management : an international journal
16
Corporate communications : an international journal
11
Working paper series / Bradford University School of Management
9
European journal of marketing : EJM
6
Foundations of corporate heritage
6
Advances in corporate branding
4
Journal of business research : JBR
4
International studies of management and organization
3
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3
Journal of general management
3
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3
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
3
Journal of Brand Management: Advanced Collections
2
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2
Springer eBook Collection / Business and Management
2
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2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
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1
California management review
1
Contemplating corporate marketing, identity and communication
1
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1
Corporate reputation review : an international journal
1
Facets of corporate identity, communication, and reputation
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Industrial marketing management : the international journal for industrial and high-tech firms
1
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1
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1
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1
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ECONIS (ZBW)
91
OLC EcoSci
5
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1
Other ZBW resources
1
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Explicating corporate brands and their management : reflections and directions from 1995
Balmer, John M. T.
- In:
Advances in corporate branding
,
(pp. 22-46)
.
2017
Persistent link: https://www.econbiz.de/10011584988
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2
Corproate brand orientation : what is it? What of it?
Balmer, John M. T.
- In:
Advances in corporate branding
,
(pp. 175-202)
.
2017
Persistent link: https://www.econbiz.de/10011585005
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3
Scrutinising the British Monarchy : the corporate brand that was shaken, stirred and survived
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 44-85)
.
2017
Persistent link: https://www.econbiz.de/10011656794
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4
Corporate heritage, corporate heritage marketing, and total corporate heritage communications : what are they? What of them?
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 89-129)
.
2017
Persistent link: https://www.econbiz.de/10011656846
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5
Corporate identity, corporate identity scholarship and Wally Olins (1930 - 2014)
Balmer, John M. T.
- In:
Corporate communications : an international journal
20
(
2015
)
1
,
pp. 4-10
Persistent link: https://www.econbiz.de/10010513901
Saved in:
6
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
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7
Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
Saved in:
8
Values, promise and behaviour : the corporate branding triumvirate?
Balmer, John M. T.
- In:
Thexis : Fachzeitschrift für Marketing ; …
22
(
2005
)
1
,
pp. 13-17
Persistent link: https://www.econbiz.de/10002539222
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9
Dimensions and associations of corporate identity : insights from the British monarchy, the BBC and from identity consultancy
Balmer, John M. T.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002589334
Saved in:
10
The British monarchy : does the British crown as a corporate brand fit?
Balmer, John M. T.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002589371
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