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Corporate branding and value creation for initiating and managing relationships in B2B markets
Ozdemir, Sena; Gupta, Suraksha; Foroudi, Pantea; … - In: Qualitative Market Research: An International Journal 23 (2020) 4, pp. 627-661
Purpose: This study aims to fill a gap in branding literature concerning the effect of corporate brand relationships on brand value through the case study method in a business-to-business (B2B) context. The objectives of this study can be framed in the following three questions: what are the...
Persistent link: https://www.econbiz.de/10012279646
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Vertical stakeholder collaborations for firm innovativeness in new product development : the moderating roles of legal bonds and operational linkages
Ozdemir, Sena; Kandemir, Destan; Eng, Teck Yong; Gupta, … - In: Journal of business research : JBR 119 (2020), pp. 172-184
Persistent link: https://www.econbiz.de/10012416957
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Are reshoring decisions influenced by external stakeholders and country-level environmental regulation?
Sena, Vania; Kanungo, Rama Prasad; Ozdemir, Sena; … - In: British journal of management 34 (2023) 3, pp. 1184-1214
Persistent link: https://www.econbiz.de/10014336269
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Financial inclusion through digitalisation of services for well-being
Kanungo, Rama Prasad; Gupta, Suraksha - In: Technological forecasting & social change : an … 167 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012799862
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Digital consumption and socio-normative vulnerability
Kanungo, Rama Prasad; Gupta, Suraksha; Patel, Parth; … - In: Technological forecasting & social change : an … 182 (2022), pp. 1-22
Persistent link: https://www.econbiz.de/10013449178
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Financial inclusion through digitalisation : economic viability for the bottom of the pyramid (BOP) segment
Gupta, Suraksha; Kanungo, Rama Prasad - In: Journal of business research : JBR 148 (2022), pp. 262-276
Persistent link: https://www.econbiz.de/10013325479
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International R&D partnerships and intrafirm R&D-marketing-production integration of manufacturing firms in emerging economies
Eng, Teck Yong; Ozdemir, Sena - In: Industrial marketing management : the international … 43 (2014) 1, pp. 32-44
Persistent link: https://www.econbiz.de/10010359379
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Brand origin and country of production congruity : evidence from the UK and China
Eng, Teck Yong; Ozdemir, Sena; Michelson, Grant - In: Journal of business research : JBR 69 (2016) 12, pp. 5703-5711
Persistent link: https://www.econbiz.de/10011597462
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The role of horizontal and vertical new product alliances in responsive and proactive market orientations and performance of industrial manufacturing firms
Ozdemir, Sena; Kandemir, Destan; Eng, Teck Yong - In: Industrial marketing management : the international … 64 (2017), pp. 25-35
Persistent link: https://www.econbiz.de/10011738309
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Leveraging Big Data Analytics to Improve Quality of Care in Healthcare Organizations: A Configurational Perspective
Wang, Yichuan; Kung, LeeAnn; Gupta, Suraksha; Ozdemir, Sena - In: British Journal of Management 30 (2019) 2, pp. 362-388
Persistent link: https://www.econbiz.de/10012085651