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Maintenance of machinery: Negotiating service contracts in business-to-business marketing

Kumar, Rajesh; Markeset, Tore; Kumar, Uday - In: International journal of service industry management : IJSIM 15 (2004) 3-4, pp. 400

Persistent link: https://www.econbiz.de/10007100448

Maintenance of machinery: Negotiating service contracts in business-to-business marketing

Kumar, Rajesh; Markeset, Tore; Kumar, Uday - In: International journal of service industry management : IJSIM 15 (2004) 4, pp. 400

Persistent link: https://www.econbiz.de/10007100547

A conceptual framework for the development of a service delivery strategy for industrial systems and products

Kumar, Rajesh; Kumar, Uday - In: The journal of business & industrial marketing 19 (2004) 4-5, pp. 310-319

Persistent link: https://www.econbiz.de/10007026953

A conceptual framework for the development of a service delivery strategy for industrial systems and products

Kumar, Rajesh; Kumar, Uday - In: The journal of business & industrial marketing 19 (2004) 5, pp. 310-319

Persistent link: https://www.econbiz.de/10007027060

A conceptual framework for the development of a service delivery strategy for industrial systems and products

Kumar, Rajesh; Kumar, Uday - In: Journal of Business & Industrial Marketing 19 (2004) 5, pp. 310-319

Service and product support are increasingly critical elements in the achievement of customer satisfaction and winning new markets. The success of a product support strategy depends on how effectively these services are delivered. The focus of this paper is on performance enhancement through the...

Persistent link: https://www.econbiz.de/10014842741