Arora, Swapan Deep; Chakraborty, Anirban - In: Journal of Services Marketing 34 (2020) 7, pp. 921-937
Purpose: This paper aims to provide an integrative view of the conceptualizations, definitions, antecedents and taxonomies of consumer complaining behavior (CCB). Additionally, the study aims to provide an updated synthesis and classification of both legitimate and illegitimate CCB antecedents,...