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Marketing a social experience : how celebration of subculture leads to social spending during a sport event
Xing, Xiaoyan; Chalip, Laurence Hilmond; Green, Chris - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 3, pp. 138-147
Persistent link: https://www.econbiz.de/10010417507
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Inducing destination images among international audiences : the differing effects of promoting sport events on the destination image of a city around the world
Heere, Bob; Wear, Henry; Jones, Adam; Breitbarth, Tim; … - In: Journal of sport management : the official journal of … 33 (2019) 6, pp. 506-517
Persistent link: https://www.econbiz.de/10012145788
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Marching in the glory : experiences and meanings when working for a sport mega-event
Xing, Xiaoyan; Chalip, Laurence Hilmond - In: Journal of sport management : the official journal of … 23 (2009) 2, pp. 210-237
Persistent link: https://www.econbiz.de/10003838249
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Effects of hosting a sport event on destination brand : a test of co-branding and match-up models
Xing, Xiaoyan; Chalip, Laurence Hilmond - 2010
Persistent link: https://www.econbiz.de/10003922859
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BOCOG's road to success : predictors of commitment to organizational success among Beijing Olympic employees
Heere, Bob; Xing, Xiaoyan - In: European Sport management quarterly : ESMQ 12 (2012) 2, pp. 161-181
Persistent link: https://www.econbiz.de/10009548116
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Olympic Games host and bid city marketing : exploring issue management in the relationships among event stakeholder groups
Xing, Xiaoyan; Church, Anthony G.; O'Reilly, Norm; … - In: International journal of sports marketing & sponsorship 9 (2007/08) 4, pp. 321-335
Persistent link: https://www.econbiz.de/10003761161
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Challenges, obligation, and pending career interruptions : securing meanings at the exit stage of mega-event work
Xing, Xiaoyan; Chalip, Laurence Hilmond - In: European Sport management quarterly : ESMQ 12 (2012) 4, pp. 375-396
Persistent link: https://www.econbiz.de/10009618039
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Planning and implementation of event leveraging strategy : China's legacy pledge to motivate 300 million people to be involved in winter sport
Chen, Shushu; Xing, Xiaoyan; Chalip, Laurence - In: Sport management review 25 (2022) 5, pp. 771-790
Persistent link: https://www.econbiz.de/10014277026
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Effects of Hosting a Sport Event on Destination Brand: A Test of Co-branding and Match-up Models
Xing, Xiaoyan; Chalip, Laurence - In: Sport Management Review 9 (2006) 1, pp. 49-78
Co-branding theory suggests that pairing an event with a destination will engender some transfer of image between the event and destination brands. The match-up hypothesis predicts that the direction and intensity of image transfer will depend on the quality of fit between event and destination...
Persistent link: https://www.econbiz.de/10009217337
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BOCOG's road to success: predictors of commitment to organizational success among Beijing Olympic employees
Heere, Bob; Xing, Xiaoyan - In: European Sport management quarterly : ESMQ 12 (2012) 2, pp. 161-182
Persistent link: https://www.econbiz.de/10009967574