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Advertising music and the effects of incongruity resolution on consumer response
Abolhasani, Morteza; Oakes, Steve; Golrokhi, Zahra - In: Designing and communicating experience, (pp. 183-193). 2021
Persistent link: https://www.econbiz.de/10012648302
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Investigating the influence of musical congruity in higher education advertising : a genre congruity perspective
Abolhasani, Morteza; Oakes, Steve - In: Challenges in an age of dis-engagement, (pp. 183-196). 2017
Persistent link: https://www.econbiz.de/10011692444
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Music in advertising and consumer identity : the search for Heideggerian authenticity
Abolhasani, Morteza; Oakes, Steve; Oakes, Helen - In: Marketing theory 17 (2017) 4, pp. 473-490
Persistent link: https://www.econbiz.de/10011825047
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Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon; Abolhasani, Morteza; Hang, Haiming - In: European journal of marketing 56 (2022) 4, pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955