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"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel; Padmanabhan, Yuvray - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216
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"It's an illusion, but it looks real!" : consumer affective, cognitive and behavioural responses to augmented reality applications
Javornik, Ana - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 987-1011
Persistent link: https://www.econbiz.de/10011612539
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Faith, hope and love : doing family through consuming
Higgins, Leighanne; Hamilton, Kathy - In: Journal of marketing management : MM 30 (2014) 15/16, pp. 1577-1596
Persistent link: https://www.econbiz.de/10010466449
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Sadness bright as glass : the acceptance of emotionally sensitive radical innovation
Hurmerinta, Leila; Sandberg, Brigitta - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 918-939
Persistent link: https://www.econbiz.de/10011405129
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From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo; Baines, Paul; Walker, Lorna - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
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Nostalgia and brands : a sweet rather than a bitter cultural evocation of the past
Kessous, Aurélie - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1899-1923
Persistent link: https://www.econbiz.de/10011406213
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An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael; Phau, Ian - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
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Self-gift giving in China and the UK : collectivist versus individualist orientations
Tynan, Caroline; Heath, M. Teresa Pereira; Ennew, … - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 1112-1128
Persistent link: https://www.econbiz.de/10008757643
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The interrelationship between desired and undesired selves and consumption : the case of Greek female consumers' experiences
Karanika, Katerina; Hogg, Margaret K. - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 1091-1111
Persistent link: https://www.econbiz.de/10008757649
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The effect of ambient scent on consumers' perception, emotions, and behaviour : a critical review
Teller, Christoph; Dennis, Charles - In: Journal of marketing management : MM 28 (2012) 1/2, pp. 14-36
Persistent link: https://www.econbiz.de/10009489016