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History of marketing thought ; Volume 2
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Learning by organizations
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ECONIS (ZBW)
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Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299967
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2
Brand management
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003838866
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3
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
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4
Brand management ; Vol. 1
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003911644
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5
Brand management ; Vol. 2
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003911646
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Brand management ; Vol. 3
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003911648
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7
Brand management ; Vol. 4
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003911650
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8
Service marketing
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664322
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9
Towards a unifying marketing approach through service
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664676
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10
A focus on customer experience and the changing roles of customers and consumers
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664677
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