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Applications of management sciences in marketing
Montgomery, David B. (contributor);  … - 1970
Persistent link: https://www.econbiz.de/10000049818
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Einführungsplanungen neuer Produkte bei unsicheren Erwartungen : eine entscheidungstheoretische Analyse
Berndt, Ralph - 1983
Persistent link: https://www.econbiz.de/10000035996
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Marketing management : [an analytical problem-solving approach to marketing]
Boyd, Harper White; Massy, William Francis - 1972
Persistent link: https://www.econbiz.de/10000556108
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Marketing decision making : a model-building approach
Lilien, Gary L.; Kotler, Philip - 1983 - Rev. ed.
Persistent link: https://www.econbiz.de/10002236373
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Marketing : theory and application
Wentz, Walter B.; Eyrich, Gerald I. - 1970
Persistent link: https://www.econbiz.de/10002967768
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Research for marketing decisions
Green, Paul E.; Tull, Donald S. - 1975 - 3. ed.
Persistent link: https://www.econbiz.de/10014367411
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Marketing research information systems and decision making
Schoner, Bertram; Uhl, Kenneth P. - 1975 - 2. ed.
Persistent link: https://www.econbiz.de/10000557592
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Marketing management and the decision sciences: theory and applications
Darden, William R. (contributor);  … - 1971
Persistent link: https://www.econbiz.de/10000572181
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Marketing research. Information systems and decision making
Uhl, Kenneth P.; Schoner, Bertram - 1969
Persistent link: https://www.econbiz.de/10000575671