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Exploring globalization and marketing performance at the 2012 Global Marketing Conference at Seoul
Choi, Yung Kyun; Schellhase, Ralf - In: Journal of business research : JBR 67 (2014) 10, pp. 2053-2055
Persistent link: https://www.econbiz.de/10010400159
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Market representation in industrial marketing : could representations influence strategy?
Diaz Ruiz, Carlos A.; Kowalkowski, Christian - In: Industrial marketing management : the international … 43 (2014) 6, pp. 1026-1034
Persistent link: https://www.econbiz.de/10010410599
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Ein Framework zur Integration des Identifikationskonzeptes in die Marketingforschung
Popp, Bastian - In: Aktuelle Beiträge zur Dienstleistungsforschung : [im …, (pp. 151-169). 2013
Persistent link: https://www.econbiz.de/10010462326
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The Power of Hybrid Events
Dams, Colja M. - In: Events und Wege aus der Krise : "The New Normal" aus …, (pp. 45-52). 2022
Persistent link: https://www.econbiz.de/10013163156
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Impact of political marketing in digital environment on voters with regard to their age
Stilin, Žarko; Samardžić, Vinko; Šustar, Kristijan - 2020
Persistent link: https://www.econbiz.de/10012601622
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Smarketing - integration of sales and marketing
Nobilo, Ivana; Herak, Ivan; Laninović, Dejan - 2020
Persistent link: https://www.econbiz.de/10012601633
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Specifics of marketing communications within political environment in Slovakia
Smolková, Eva; Štarchoň, Peter - In: Eurasian business perspectives : proceedings of the …, (pp. 39-51). 2019
The paper deals with specifics of marketing communication in political environment and also new forms of communication in the area of politics in Slovakia based on four specific researches conducted within longer period of time (2014-2017). The questionnaires were modified to fit the four major...
Persistent link: https://www.econbiz.de/10013170758
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Implementation of marketing innovation at PT. Pegadaian in the revolutionary 4.0
Sugiat, M.A.; Sudiana, K. - In: Understanding digital industry : proceedings of the …, (pp. 168-171). 2020
Persistent link: https://www.econbiz.de/10012226341
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Influencer marketing : brand awareness and purchase intention on YouTube
Rahman, R. E.; Astuti, R. D. - In: Digital economy for customer benefit and business …, (pp. 95-99). 2020
Persistent link: https://www.econbiz.de/10012228230
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Social network analysis in digital marketing company business ecosystem
Putra, A. R.; Noviaristanti, S. - In: Digital economy for customer benefit and business …, (pp. 184-187). 2020
Persistent link: https://www.econbiz.de/10012228377