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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
228
International journal of advertising : the review of marketing communications
192
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Journal of advertising
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Journal of promotion management : JPM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing
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Journal of historical research in marketing
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European journal of operational research : EJOR
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European journal of marketing : EJM
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Journal of promotion management : innovations in planning and applied research
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Journal of marketing research : JMR
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International journal of internet marketing and advertising : IJIMA
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Journal of retailing and consumer services
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Jahrbuch der Absatz- und Verbrauchsforschung
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NBER working paper series
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International journal of industrial organization
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Journal of current issues and research in advertising : JCIRA
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SpringerLink / Bücher
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Health marketing quarterly
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Psychology & marketing
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Journal of current issues and research in advertising
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NBER Working Paper
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Marketing : ZFP ; journal of research and management
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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Working paper / National Bureau of Economic Research, Inc.
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Markenartikel : das Magazin für Markenführung
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Journal of business ethics : JOBE
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Young consumers : insight and ideas for responsible marketers
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Marketing letters : a journal of research in marketing
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Journal of global marketing
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Advertising theory
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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CESifo working papers
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ECONIS (ZBW)
81
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1
Estimation uncertainty and optimal advertising decisions
Aykac, Ahmet
(
contributor
)
- In:
Management science : journal of the Institute for …
35
(
1989
)
1
,
pp. 42-50
Persistent link: https://www.econbiz.de/10001066767
Saved in:
2
An analysis of optimal advertising under uncertainty
Nguyen, Dung
- In:
Management science : journal of the Institute for …
31
(
1985
)
5
,
pp. 622-633
Persistent link: https://www.econbiz.de/10001015664
Saved in:
3
Closed-loop advertising strategies in a duopoly
Fruchter, Gila E.
- In:
Management science : journal of the Institute for …
43
(
1997
)
1
,
pp. 54-63
Persistent link: https://www.econbiz.de/10001215837
Saved in:
4
Optimal advertising policies for diffusion models of new product innovation in monopolistic situations
Dockner, Engelbert J.
- In:
Management science : journal of the Institute for …
34
(
1988
)
1
,
pp. 119-130
Persistent link: https://www.econbiz.de/10001057292
Saved in:
5
Diffusion and advertising : the German telephone campaign
Simon, Hermann
- In:
Management science : journal of the Institute for …
33
(
1987
)
4
,
pp. 451-466
Persistent link: https://www.econbiz.de/10001025308
Saved in:
6
Competing for attention in social communication markets
Iyer, Ganesh
;
Katona, Zsolt
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
Saved in:
7
Privacy and marketing externalities : evidence from do not call
Goh, Khim Yong
;
Hui, Kai-Lung
;
Png, Ivan
- In:
Management science : journal of the Institute for …
61
(
2015
)
12
,
pp. 2982-3000
Persistent link: https://www.econbiz.de/10011413510
Saved in:
8
When should firms expose themselves to risk?
Alexandrov, Alexei
- In:
Management science : journal of the Institute for …
61
(
2015
)
12
,
pp. 3001-3008
Persistent link: https://www.econbiz.de/10011413512
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9
Ad revenue optimization in live broadcasting
Popescu, Dana G.
;
Crama, Pascale
- In:
Management science : journal of the Institute for …
62
(
2016
)
4
,
pp. 1145-1164
Persistent link: https://www.econbiz.de/10011470675
Saved in:
10
Winners, losers, and Facebook : the role of social logins in the online advertising ecosystem
Krämer, Jan
;
Schnurr, Daniel
;
Wohlfarth, Michael
- In:
Management science : journal of the Institute for …
65
(
2019
)
4
,
pp. 1678-1699
Persistent link: https://www.econbiz.de/10012022658
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