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Advertising and profitability : further implications of the null hypothesis
Schmalensee, Richard - In: The journal of industrial economics 25 (1976) 1, pp. 45-54
Persistent link: https://www.econbiz.de/10002784994
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Costly buyer search in laboratory markets with seller advertising
Cason, Timothy N.; Mago, Shakun Datta - In: The journal of industrial economics 58 (2010) 2, pp. 424-449
Persistent link: https://www.econbiz.de/10003993728
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Dynamic informative advertising of new experience goods
Saak, Alexander E. - In: The journal of industrial economics 60 (2012) 1, pp. 104-135
Persistent link: https://www.econbiz.de/10009526554
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Seasonality and the effect of advertising on price
Genesove, David; Simhon, Avi - In: The journal of industrial economics 63 (2015) 1, pp. 199-222
Persistent link: https://www.econbiz.de/10011396947
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Who posts the reputational bond? : advertising and cobranding in vertical relationships
Johnson, Justin P. - In: The journal of industrial economics 61 (2013) 1, pp. 28-61
Persistent link: https://www.econbiz.de/10009758013
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Advertising and inter-industry competition : testing a Galbraithian hypothesis
Wilder, Ronald P. - In: The journal of industrial economics 22 (1974) 3, pp. 215-226
Persistent link: https://www.econbiz.de/10002983654
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Advertising to manage profit risk
Schramm, Richard; Sherman, Roger - In: The journal of industrial economics 24 (1976) 4, pp. 295-311
Persistent link: https://www.econbiz.de/10002781335
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Advertising and concentration
Friedland, Thomas S. - In: The journal of industrial economics 26 (1977) 2, pp. 151-160
Persistent link: https://www.econbiz.de/10002173978
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Some economics aspects of large-scale advertising
Morris, David - In: The journal of industrial economics 24 (1975) 2, pp. 119-130
Persistent link: https://www.econbiz.de/10002540242
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Advertising and market structure revisited
Guth, Louis A. - In: The journal of industrial economics 19 (1971) 2, pp. 179-198
Persistent link: https://www.econbiz.de/10002544184