//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Percy, Larry"
~subject:"Werbeplanung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Der Einfluß der musikalischen...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Werbeplanung
Werbung
16
Advertising
9
Marketingmanagement
7
Marketing management
6
Advertising planning
5
Strategisches Management
5
Strategische Planung
4
Kommunikationspolitik
3
Marketingstrategie
3
Strategic management
3
Unternehmen
3
Werbestrategie
3
Advertising effects
2
Informationstheorie
2
Management
2
Sales-promotion
2
Theorie
2
Theory
2
Vereinigte Staaten
2
Werbewirkung
2
Absatzpolitik
1
Communication
1
Consumer behaviour
1
Forschung
1
Kommunikation
1
Konsumentenverhalten
1
Methodologie
1
Methodology
1
Research
1
Selling
1
Verkauf
1
Werbungsforschung
1
Werbungsmittel
1
Werbungspsychologie
1
more ...
less ...
Type of publication
All
Book / Working Paper
5
Type of publication (narrower categories)
All
Bibliografie
1
Lehrbuch
1
Textbook
1
Language
All
English
5
Author
All
Percy, Larry
Broadbent, Simon
4
Brunner, Christian Boris
4
Elliott, Richard
4
Pepels, Werner
4
Schrattenecker, Gertraud
4
Schweiger, Günter
4
Streich, Michael
4
Galeotti, Andrea
3
Gijsenberg, Maarten J.
3
Jugenheimer, Donald W.
3
Kelley, Larry D.
3
King, Stephen
3
Okazaki, Shintaro
3
Tellis, Gerard J.
3
Ambler, Tim
2
Araujo, Luis
2
Baker, Max
2
Becker, Horst R.
2
Cansier, Adrienne
2
Chandra, Ambarish
2
Chang, Chun-tuan
2
Czap, Hans
2
De Cock, Christian
2
Dekimpe, M. G.
2
Frantz, Ulrich
2
Freund, James
2
Gordon, Brett R.
2
Gou, Qinglong
2
Gärtner, Robert Henrik
2
Hartmann, Wesley R.
2
Hollenbeck, Brett
2
Jacobi, Erik S.
2
Jones, John Philip
2
Mahrdt, Niklas
2
Martín Herrán, Guiomar
2
Moorthy, Sridhar
2
Moraga-González, José L.
2
Nijs, Vincent R.
2
Proserpio, Davide
2
more ...
less ...
Published in...
All
Praeger scientific
1
Praeger special studies
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Advertising strategy : a communication theory approach
Percy, Larry
;
Rossiter, John R.
-
1980
Persistent link: https://www.econbiz.de/10000054501
Saved in:
2
Strategic advertising management
Percy, Larry
;
Rossiter, John R.
;
Elliott, Richard
-
2001
Persistent link: https://www.econbiz.de/10001565629
Saved in:
3
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2005
-
2. ed.
Persistent link: https://www.econbiz.de/10002259732
Saved in:
4
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2016
-
Fifth edition
Persistent link: https://www.econbiz.de/10013480091
Saved in:
5
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2012
-
4. ed.
Persistent link: https://www.econbiz.de/10013480347
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->