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Advertising strategy : a communication theory approach
Percy, Larry; Rossiter, John R. - 1980
Persistent link: https://www.econbiz.de/10000054501
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Strategic advertising management
Percy, Larry; Rossiter, John R.; Elliott, Richard - 2001
Persistent link: https://www.econbiz.de/10001565629
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Strategic advertising management
Percy, Larry; Elliott, Richard - 2005 - 2. ed.
Persistent link: https://www.econbiz.de/10002259732
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Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
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Are guilt appeals a panacea in green advertising? : the right formula of issue proximity and environmental consciousness
Chang, Chun-tuan - In: International journal of advertising : the quarterly … 31 (2012) 4, pp. 741-771
Persistent link: https://www.econbiz.de/10009674969
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Strategic advertising management
Percy, Larry; Elliott, Richard - 2016 - Fifth edition
Persistent link: https://www.econbiz.de/10013480091
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Strategic advertising management
Percy, Larry; Elliott, Richard - 2012 - 4. ed.
Persistent link: https://www.econbiz.de/10013480347