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Werbegeschichte(n) : Markenkommunikation zwischen Tradition und Innovation
Heinemann, Sabine
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012042461
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2
Technologization of marketing communication : new trends
Dejnaka, Agnieszka
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 59-68
Persistent link: https://www.econbiz.de/10011983729
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3
Effects of message variation and communication tools choices on consumer response
Hongcharu, Boonchai
- In:
Global business review
20
(
2019
)
1
,
pp. 42-56
Persistent link: https://www.econbiz.de/10011983970
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Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
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New perspectives on communication of change in corporate identity
Gupta, Seema
- In:
IIMB management review
28
(
2016
)
2
,
pp. 60-71
Persistent link: https://www.econbiz.de/10011623259
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Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo
;
Buzeta, Cristian
;
Velásquez, Milenka
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
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Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
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Supplanting critical discourse with mute narratology in Indian commercials : framing new communications for emerging markets
Rath, Pragyan
;
Bharadwaj, Apoorva
- In:
IIMB management review
31
(
2019
)
4
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pp. 396-406
Persistent link: https://www.econbiz.de/10012213587
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Engaging with startups : MNC perspectives
Prashantham, Shameen
;
Kumar, K.
- In:
IIMB management review
31
(
2019
)
4
,
pp. 407-417
Persistent link: https://www.econbiz.de/10012213589
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Thirty years of advertising research in leading communication and marketing journals : learning from the parent disciplines
Avant, J. Adam
;
Kim, Kyongseok
;
Hayes, Jameson L.
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
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pp. 44-64
Persistent link: https://www.econbiz.de/10011745233
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