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Dynamic models of advertising competition : open- and closed-loop extensions
Erickson, Gary M. - 1991
Persistent link: https://www.econbiz.de/10000828686
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The want makers : lifting the lid off the world advertising industry: how they make you buy
Clark, Eric - 1988
Persistent link: https://www.econbiz.de/10000744010
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Emperors of adland : inside the advertising revolution
Millman, Nancy - 1988
Persistent link: https://www.econbiz.de/10000749304
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Confessions of an advertising man : the all-time best seller about advertising
Ogilvy, David M. - 1987 - new and rev. ed
Persistent link: https://www.econbiz.de/10000729863
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Europäische Werbemärkte. Spanien
Machnik, Wolfgang J. (contributor) - 1987
Persistent link: https://www.econbiz.de/10000733293
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Sensus van besigheidsdienste, 1987
1989
Persistent link: https://www.econbiz.de/10000799609
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Scale and scope effects on advertising agency costs
Silk, Alvin J.; Berndt, Ernst R. - 1990
Persistent link: https://www.econbiz.de/10000800329
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Issues in advertising
Reekie, W. Duncan - 1988
Persistent link: https://www.econbiz.de/10000806617
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Marketingredienzen : Kommentare zu aktuellen Themen aus Marketing, Werbung und Werbeagenturen
Pepels, Werner - 1991
Persistent link: https://www.econbiz.de/10000819978
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Information sources in advertising history
Pollay, Richard W. (contributor) - 1979 - 1. publ
Persistent link: https://www.econbiz.de/10000582428