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Social Web
Werbung
23
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Springer Fachmedien Wiesbaden
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ICORIA <16., 2017, Gent>
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Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
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Technische Universität Braunschweig
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International journal of advertising : the review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Springer eBook Collection
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Young consumers : insight and ideas for responsible marketers
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Werbekommunikation in der Wirtschaft : mediengerecht, praxisorientiert und interdisziplinär
Schmidt, Christopher M.
(
ed.
)
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2018
Persistent link: https://www.econbiz.de/10011806568
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2
Power to consumers
Cauberghe, Verolien
(
ed.
);
Hudders, Liselot
(
ed.
); …
-
ICORIA <16., 2017, Gent>
-
2018
Persistent link: https://www.econbiz.de/10011917424
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3
Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten : eine Multilevel-Analyse und Lebenszyklus-Betrachtung am Beispiel von YouTube
Lenzen, Sandra
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2019
Persistent link: https://www.econbiz.de/10011955417
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4
Mobilität - Wirtschaft - Kommunikation : wie die Mobilität von Unternehmen, Personen, Kapital, Waren und Dienstleistungen die Kommunikation verändert
Matrisciano, Sara
(
ed.
);
Hoffmann, Edgar
(
ed.
); …
-
Internationale und Interdisziplinäre Jahrestagung des …
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2021
Persistent link: https://www.econbiz.de/10012304140
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