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Exploring readers' evaluations of native advertisements in a mobile news app
Krouwer, Simone; Poels, Karolien; Paulussen, Steve - In: Journal of media business studies 16 (2019) 2, pp. 77-94
Persistent link: https://www.econbiz.de/10012176968
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The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites
Zarouali, Brahim; Poels, Karolien; Walrave, Michel; … - In: International journal of advertising : the review of … 38 (2019) 2, pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
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Article or ad? Readers' recognition and evaluations of native advertisements on online news websites
Krouwer, Simone; Poels, Karolien - In: Challenges in an age of dis-engagement, (pp. 17-30). 2017
Persistent link: https://www.econbiz.de/10011688264
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The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie; Poels, Karolien - In: International journal of advertising : the review of … 42 (2023) 1, pp. 141-150
Persistent link: https://www.econbiz.de/10014233935