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~type_genre:"Aufsatzsammlung"
~subject:"Werbewirkung"
~isPartOf:"Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten"
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International advertising and communication : current insights and empirical findings
Diehl, Sandra
(
ed.
);
Terlutter, Ralf
(
contributor
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
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