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~subject:"Consumer behaviour"
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Singh, Ramendra
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Non-deceptive deliberate purchase of brand lookalikes : a BOP customer value perspective
Singh, Ramendra
;
Trott, Sangeeta
- In:
Decision
46
(
2019
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10012103952
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2
Enhancing nostalgia advertising through spirituality dimension in context of Indian consumers
Singh, Ramendra
;
Sharma, Yukti
;
Kumar, Jitender
-
2019
Persistent link: https://www.econbiz.de/10012105359
Saved in:
3
Consumption and purchase patterns among bottom of pyramid consumers : propositions, and implications for public policy
Singh, Ramendra
;
Mukherjee, Srabanti
;
Mishra, Hari Govind
-
2017
Persistent link: https://www.econbiz.de/10011724354
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4
"I show off, so I am well off" : subjective economic well-being and conspicuous consumption in an emerging economy
Jaikumar, Saravana
;
Singh, Ramendra
;
Sarin, Ankur
- In:
Journal of business research : JBR
86
(
2018
),
pp. 386-393
Persistent link: https://www.econbiz.de/10011855365
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5
Money, religiosity, and spiritual well-being : does it impact consumers' ethical beliefs? : evidence from India
Singh, Ramendra
- In:
Decision
45
(
2018
)
3
,
pp. 259-269
Persistent link: https://www.econbiz.de/10011951031
Saved in:
6
What drives Indian consumer credit card loyalty? : the perspective of involvement in reward programmes
Liu, Matthew Tingchi
;
Brock, James L.
;
Singh, Ramendra
; …
- In:
The international review of retail, distribution and …
22
(
2012
)
4
,
pp. 365-383
Persistent link: https://www.econbiz.de/10009572798
Saved in:
7
Importance of money, religiosity, and spiritual well-being of young fast-food consumers, and its impact on their ethical beliefs
Singh, Ramendra
-
2011
Persistent link: https://www.econbiz.de/10009377281
Saved in:
8
Uncertainty and affluent teenagers' luxury buying-decision : the role of avoidance-related indecisiveness
Sanyal, Shamindra Nath
;
Mazumder, Rabin
;
Singh, Ramendra
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012431159
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9
A road less traveled in nostalgia marketing : impact of spiritual well-being on effects of nostalgic advertisements
Singh, Ramendra
;
Sharma, Yukti
;
Kumar, Jitender
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 289-307
Persistent link: https://www.econbiz.de/10012607655
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