A road less traveled in nostalgia marketing : impact of spiritual well-being on effects of nostalgic advertisements
Year of publication: |
2021
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Authors: | Singh, Ramendra ; Sharma, Yukti ; Kumar, Jitender |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 29.2021, 3, p. 289-307
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Subject: | Werbung | Advertising | Geschichte | History | Konsumentenverhalten | Consumer behaviour | Emotion | Werbewirkung | Advertising effects | Indien | India |
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