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Proliferating private-label portfolios : how introducing economy and premium private labels influences brand choice
Geyskens, Inge; Gielens, Katrijn; Gijsbrechts, Els - In: Journal of marketing research : JMR 47 (2010) 5, pp. 791-807
Persistent link: https://www.econbiz.de/10008665418
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A "wide" variety : effects of horizontal versus vertical display on assortment processing, perceived variety, and choice
Deng, Xiaoyan; Kahn, Barbara E.; Unnava, Hanumantha Rao; … - In: Journal of marketing research : JMR 53 (2016) 5, pp. 682-698
Persistent link: https://www.econbiz.de/10011600533
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Assortment size and option attractiveness in consumer choice among retailers
Chernev, Alexander; Hamilton, Ryan - In: Journal of marketing research : JMR 46 (2009) 3, pp. 410-420
Persistent link: https://www.econbiz.de/10003867363
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Quantity-discount-dependent consumer preferences and competitive nonlinear pricing
Gu, Zheyin; Yang, Sha - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1100-1113
Persistent link: https://www.econbiz.de/10008796518
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The role of purchase quantity in assortment choice : the quantity-matching heuristic
Chernev, Alexander - In: Journal of marketing research : JMR 45 (2008) 2, pp. 171-181
Persistent link: https://www.econbiz.de/10003707179
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Great expectations?! : assortment size, expectations, and satisfaction
Diehl, Kristin; Poynor, Cait - In: Journal of marketing research : JMR 47 (2010) 2, pp. 312-322
Persistent link: https://www.econbiz.de/10003965475
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Dynamic brand satiation
Hasegawa, Shohei; Terui, Nobuhiko; Allenby, Greg M. - In: Journal of marketing research : JMR 49 (2012) 6, pp. 842-853
Persistent link: https://www.econbiz.de/10009688794
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Categories create mind-sets : the effect of exposure to broad versus narrow categorizations on subsequent, unrelated decisions
Ülkümen, Gülden; Chakravarti, Amitav; Morwitz, Vicki G. - In: Journal of marketing research : JMR 47 (2010) 4, pp. 659-671
Persistent link: https://www.econbiz.de/10009235362
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How does assortment affect grocery store choice?
Briesch, Richard A.; Chintagunta, Pradeep K.; Fox, Edward J. - In: Journal of marketing research : JMR 46 (2009) 2, pp. 176-189
Persistent link: https://www.econbiz.de/10003827935
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Estimating ultimate performance levels of new retail outlets
Kelly, Robert F. - In: Journal of marketing research : JMR 4 (1967) 1, pp. 13-19
Persistent link: https://www.econbiz.de/10002211516