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Choices and consequences : recommendations for an improved understanding of cultural distance in international marketing research
Griffith, David A.; Dean, Tereza; Hoppner, Jessica J. - In: Journal of international marketing 29 (2021) 3, pp. 23-42
Persistent link: https://www.econbiz.de/10012608047
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The practice of innovating research methods
Lê, Jane Kirsten; Schmid, Torsten - In: Organizational research methods : ORM 25 (2022) 2, pp. 308-336
Persistent link: https://www.econbiz.de/10013175719
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Innovation in marketing : new perspectives for profit and growth
Levitt, Theodore - 1962
Persistent link: https://www.econbiz.de/10000052459
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Innovative Marktforschung
1983
Persistent link: https://www.econbiz.de/10000054961
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Role accumulation and its effects on the diffusion of innovations
Wallendorf, Melanie Ruth - 1979
Persistent link: https://www.econbiz.de/10000055718
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Marketing for business growth
Levitt, Theodore - 1974
Persistent link: https://www.econbiz.de/10000056854
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Einführungsplanungen neuer Produkte bei unsicheren Erwartungen : eine entscheidungstheoretische Analyse
Berndt, Ralph - 1983
Persistent link: https://www.econbiz.de/10000035996
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Tanulmányok a piacszervezés köréből
Molnár, László (contributor) - 1979
Persistent link: https://www.econbiz.de/10000332907
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Lead-User-Innovationen : Entwicklungskooperationen am Beispiel elektronischer Leiterplatten
Nagel, Rolf - 1993
Persistent link: https://www.econbiz.de/10000871138