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Macro-social marketing overview
Kennedy, Ann-Marie - In: Macro-social marketing insights : systems thinking for …, (pp. 1-11). 2020
Persistent link: https://www.econbiz.de/10012112026
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Systems and macro-social marketing : researching wicked problems
Wooliscroft, Ben - In: Macro-social marketing insights : systems thinking for …, (pp. 12-26). 2020
Persistent link: https://www.econbiz.de/10012112030
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Macro-social marketing as a tool to increase the share of renewable energy in developing island nations
Kapitan, Sommer - In: Macro-social marketing insights : systems thinking for …, (pp. 27-53). 2020
Persistent link: https://www.econbiz.de/10012112031
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Using the socio-ecological model as an holistic approach to behavioural change
Veer, Ekant; Golf-Papez, Maja; Zahrai, Kseniia - In: Macro-social marketing insights : systems thinking for …, (pp. 54-71). 2020
Persistent link: https://www.econbiz.de/10012112034
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The power of "talk" : frames and narratives in macro-social marketing
Kemper, Joya A.; Ballantine, Paul W. - In: Macro-social marketing insights : systems thinking for …, (pp. 72-92). 2020
Persistent link: https://www.econbiz.de/10012112044
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Macro-level interventions in systems of wicked consumption
Orazi, Davide C.; Koch, Matthias; Varma, Srishti - In: Macro-social marketing insights : systems thinking for …, (pp. 93-109). 2020
Persistent link: https://www.econbiz.de/10012112234
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Macro-social marketing and the complexity of value co-creation
Domegan, Christine; McHugh, Patricia - In: Macro-social marketing insights : systems thinking for …, (pp. 110-130). 2020
Persistent link: https://www.econbiz.de/10012112236
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Social marketing's contribution to macro social policy and economics, beyond up-stream, mid-stream and down-stream analysis
French, Jeff - In: Macro-social marketing insights : systems thinking for …, (pp. 131-148). 2020
Persistent link: https://www.econbiz.de/10012112243
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Co-creating social change using human-centered design
Hamby, Anne; Pierce, Meghan; Daniloski, Kim - In: Macro-social marketing insights : systems thinking for …, (pp. 149-168). 2020
Persistent link: https://www.econbiz.de/10012112244
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Collaborative systems thinking for social change
Previte, Josephine; Pomfret, Liam - In: Macro-social marketing insights : systems thinking for …, (pp. 169-192). 2020
Persistent link: https://www.econbiz.de/10012112247