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The multi-actor perspective of engagement on social media
Shawky, Sara; Kubacki, Krzysztof; Dietrich, Timo; … - In: International journal of market research 64 (2022) 1, pp. 19-37
Persistent link: https://www.econbiz.de/10012794295
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Social marketing : current issues and future challenges
Rundle-Thiele, Sharyn; Kubacki, Krzysztof; Leo, Cheryl; … - In: Contemporary issues in social marketing, (pp. 216-237). 2013
Persistent link: https://www.econbiz.de/10011431940
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Maintaining or changing a drinking behavior? : GOKA's short-term outcomes
Rundle-Thiele, Sharyn; Schuster, Lisa; Dietrich, Timo; … - In: Journal of business research : JBR 68 (2015) 10, pp. 2155-2163
Persistent link: https://www.econbiz.de/10011373098
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Segmentation in social marketing : process, methods and application
Dietrich, Timo (ed.); Rundle-Thiele, Sharyn (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011521717
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Segmentation in social marketing : why we should do it more often that we currently do
Kubacki, Krzysztof; Dietrich, Timo; Rundle-Thiele, Sharyn - In: Segmentation in social marketing : process, methods and …, (pp. 1-6). 2017
Persistent link: https://www.econbiz.de/10011557761
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Segmentation in social marketing : five steps to success
Dietrich, Timo - In: Segmentation in social marketing : process, methods and …, (pp. 77-92). 2017
Persistent link: https://www.econbiz.de/10011557896
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Segmenting caregivers to gain insights for social marketing program design
Crespo Casado, Francisco; Rundle-Thiele, Sharyn; … - In: Segmentation in social marketing : process, methods and …, (pp. 143-159). 2017
Persistent link: https://www.econbiz.de/10011557946
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Why we need segmentation when designing social marketing programs
Rundle-Thiele, Sharyn; Dietrich, Timo; Kubacki, Krzysztof - In: Segmentation in social marketing : process, methods and …, (pp. 197-214). 2017
Persistent link: https://www.econbiz.de/10011558075
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Challenges in conducting social marketing-based alcohol prevention trials in schools
Stock, Christiane; Dietrich, Timo; Vallentin-Holbech, Lotte - In: Stakeholder involvement in social marketing : …, (pp. 72-88). 2021
Persistent link: https://www.econbiz.de/10012419442
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Generating consumer insights into physical activity patterns for three different segments
Kitunen, Anna; Rundle-Thiele, Sharyn; Kubacki, Krzysztof; … - In: Journal of strategic marketing 26 (2018) 2, pp. 188-202
Persistent link: https://www.econbiz.de/10011861445