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Working within resource constraints : a qualitative segmentation study

Ibrahim, Ali; Rundle-Thiele, Sharyn; Knox, Kathy - In: Journal of strategic marketing 29 (2021) 3, pp. 247-263

Persistent link: https://www.econbiz.de/10012515823

Social marketing : a pathway to consumption reduction?

Peattie, Kenneth J.; Peattie, Sue - In: Journal of business research : JBR 62 (2009) 2, pp. 260-268

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Social marketing for a sustainable environment

Peattie, Sue; Peattie, Kenneth J. - In: The SAGE handbook of social marketing, (pp. 343-358). 2011

Persistent link: https://www.econbiz.de/10009380547

The social marketing mix - a critical review

Peattie, Kenneth J.; Peattie, Sue - In: The SAGE handbook of social marketing, (pp. 152-166). 2011

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Social marketing as transformational marketing in public services : the case of project Bernie

Peattie, Sue; Peattie, Kenneth J.; Thomas, Robyn - In: Public management review 14 (2012) 7, pp. 987-1010

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Stakeholder involvement in social marketing : challenges and approaches to engagement

Knox, Kathy (ed.); Kubacki, Krzysztof (ed.); … - 2021

"This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to address the calls made by...