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Working within resource constraints : a qualitative segmentation study
Ibrahim, Ali; Rundle-Thiele, Sharyn; Knox, Kathy - In: Journal of strategic marketing 29 (2021) 3, pp. 247-263
Persistent link: https://www.econbiz.de/10012515823
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Decision framing and the role of commitment in social choice : implications for social marketing and communications
Lafreniere, Katherine C.; Deshpande, Sameer - In: Contemporary issues in social marketing, (pp. 95-110). 2013
Persistent link: https://www.econbiz.de/10011431912
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Social marketing : a pathway to consumption reduction?
Peattie, Kenneth J.; Peattie, Sue - In: Journal of business research : JBR 62 (2009) 2, pp. 260-268
Persistent link: https://www.econbiz.de/10003810570
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Successful contraceptive social marketing attempts in India
Deshpande, Sameer; Balakrishnan, Jaidev; Bhanot, Anurudra; … - In: Social marketing for public health : global trends and …, (pp. 327-355). 2011
Persistent link: https://www.econbiz.de/10003941698
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Comparing adolescent-focused obesity prevention and reduction messages
Dooley, Jennifer Allyson; Deshpande, Sameer; Adair, Carol E. - In: Journal of business research : JBR 63 (2010) 2, pp. 154-160
Persistent link: https://www.econbiz.de/10003954667
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Enhancing occupational health and safety in young workers : the role of social marketing
Lavack, Anne M.; Magnuson, Sherry L.; Deshpande, Sameer; … - In: International journal of nonprofit and voluntary sector … 13 (2008) 3, pp. 193-204
Persistent link: https://www.econbiz.de/10003832742
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Social marketing for a sustainable environment
Peattie, Sue; Peattie, Kenneth J. - In: The SAGE handbook of social marketing, (pp. 343-358). 2011
Persistent link: https://www.econbiz.de/10009380547
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Communications in social marketing
Alden, Dana; Basil, Michael D.; Deshpande, Sameer - In: The SAGE handbook of social marketing, (pp. 167-177). 2011
Persistent link: https://www.econbiz.de/10009380669
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The social marketing mix - a critical review
Peattie, Kenneth J.; Peattie, Sue - In: The SAGE handbook of social marketing, (pp. 152-166). 2011
Persistent link: https://www.econbiz.de/10009380680
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Social marketing as transformational marketing in public services : the case of project Bernie
Peattie, Sue; Peattie, Kenneth J.; Thomas, Robyn - In: Public management review 14 (2012) 7, pp. 987-1010
Persistent link: https://www.econbiz.de/10009697330