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An enviromental social marketing intervention among employees : assessing attitude and behaviour change

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Segmentation, environmental identity and stages of change : an application to a wildlife trust

Wells, Victoria K.; Forbes, Sarah; Powell, Madeline; … - In: Business strategy and the environment 31 (2022) 3, pp. 934-949

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Personal norm and pro-environmental consumer behavior : an application of norm activation theory

Setiawan, Budi Indra; Afiff, Adi Zakaria; Heruwasto, … - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 1, pp. 40-49

Manuscript type: Research article Research Aims: This study aims to fill the research gap from previous research regarding personal norms in explaining pro-environmental behavior, which does not involve awareness of consequences and ascription of responsibility as antecedents to activate...

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Whatever people say I am that's what I am : social labeling as a social marketing tool

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Understanding the Australian environmental volunteering market : a basis for behavioural change and a sustainable future

Randle, Melanie; Dolnicar, Sara - In: Australasian marketing journal 17 (2009) 4, pp. 192-203

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Refuting fear in heuristics and in recycling promotion

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Whatever people say I am, that's what I am : social labeling as a social marketing tool

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Social marketing for a sustainable environment

Peattie, Sue; Peattie, Kenneth J. - In: The SAGE handbook of social marketing, (pp. 343-358). 2011

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Environmentally responsible behaviour in the workplace : an internal social marketing approach

Smith, Anne; O'Sullivan, Terry - In: Journal of marketing management : MM 28 (2012) 3/4, pp. 469-493

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