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Combining the COM-B model and habit theory to leverage understanding of adolescents' tooth-brushing behavior

Taiminen, Heini - In: Journal of nonprofit & public sector marketing 35 (2023) 5, pp. 553-567

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The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention

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Personal norm and pro-environmental consumer behavior : an application of norm activation theory

Setiawan, Budi Indra; Afiff, Adi Zakaria; Heruwasto, … - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 1, pp. 40-49

Manuscript type: Research article Research Aims: This study aims to fill the research gap from previous research regarding personal norms in explaining pro-environmental behavior, which does not involve awareness of consequences and ascription of responsibility as antecedents to activate...

Persistent link: https://www.econbiz.de/10012696130

Message framing effects on food consumption : a social marketing perspective

Garg, Nitika; Govind, Rahul; Nagpal, Anish - In: Australian journal of management 46 (2021) 4, pp. 690-716

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Advertising healthy eating to young consumers : insights from English and Swedish adolescents

Sherrington, Anna Maria; Oakes, Steve; Hunter-Jones, … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 15/16, pp. 1624-1655

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The multi-actor perspective of engagement on social media

Shawky, Sara; Kubacki, Krzysztof; Dietrich, Timo; … - In: International journal of market research 64 (2022) 1, pp. 19-37

Persistent link: https://www.econbiz.de/10012794295

Pracejus, John W.; Deng, Qian; Olsen, G. Douglas; … - In: Journal of global scholars of marketing science : … 30 (2020) 2, pp. 105-114

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Sustainability, social marketing, veterinarians and United States veterans

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Co-designing social marketing programs with "bottom of the pyramid" citizens

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Charity advertising : congruence between political orientation and cause of need

Lee, Younghwa; Seo, Joon Yong; Yoon, Sukki - In: International journal of advertising : the review of … 39 (2020) 7, pp. 943-962

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