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~isPartOf:"European journal of marketing : EJM"
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Consumer choice
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Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
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Markenartikel
45
Advertising effects
33
Customer satisfaction
33
Kundenzufriedenheit
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Werbewirkung
33
Emotion
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Einzelhandel
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Retail trade
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Advertising
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Virales Marketing
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Social web
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Theory
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
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3
Canniford, Robin
3
De Chernatony, Leslie
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Drennan, Judy
3
Grohmann, Bianca
3
Lowe, Ben
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Balaji, M. S.
2
Bijmolt, Tammo H. A.
2
Brown, Mark
2
Bruhn, Manfred
2
Buchanan-Oliver, Margo
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Büttner, Oliver B.
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Cauberghe, Veroline
2
Chakravarti, Amitav
2
Choi, Beom Joon
2
Cruz, Angela Gracia B.
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Delgado-Ballester, Elena
2
Florack, Arnd
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European journal of marketing : EJM
Journal of business research : JBR
1,959
Journal of retailing and consumer services
1,934
NBER working paper series
1,030
Working paper / National Bureau of Economic Research, Inc.
1,010
NBER Working Paper
852
RIETI discussion paper
794
International journal of consumer studies
747
International journal of hospitality management
726
Psychology & marketing
643
Journal of the Japanese and international economies : an international journal ; JJIE
621
Journal of consumer research : JCR ; an interdisciplinary bimonthly
593
Japan and the world economy : international journal of theory and policy
510
SpringerLink / Bücher
498
Journal of marketing research : JMR
445
Asia Pacific journal of marketing and logistics
399
The journal of product & brand management
393
Applied economics
387
Management science : journal of the Institute for Operations Research and the Management Sciences
382
Economics letters
369
Journal of retailing
351
The journal of brand management : an international journal
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing
337
Journal of travel and tourism marketing
328
Technological forecasting & social change : an international journal
326
Journal of international consumer marketing
316
Discussion paper / Centre for Economic Policy Research
311
Journal of marketing management : MM
311
Tourism management : research, policies, practice
311
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
297
Journal of fashion marketing and management
295
Marketing letters : a journal of research in marketing
293
International journal of retail & distribution management
292
Journal of the Academy of Marketing Science
289
Journal of consumer behaviour : an international research review
288
The journal of consumer marketing
288
Journal of marketing communications
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
281
Journal of economic psychology : research in economic psychology and behavioral economics
280
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ECONIS (ZBW)
358
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1
Pleasure and guilt : how do they interplay in luxury consumption?
Ki, Chungwha
;
Lee, Kangbok
;
Kim, Youn-Kyung
- In:
European journal of marketing : EJM
51
(
2017
)
4
,
pp. 722-747
Persistent link: https://www.econbiz.de/10011704237
Saved in:
2
Commentary: is cost transparency necessarily good for consumers?
Kuah, Adrian T. H.
;
Weerakkody, Vishanth
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1980-1986
Persistent link: https://www.econbiz.de/10011453343
Saved in:
3
Buyer seller relationships in
Japan
and Germany : an interaction approach
Campbell, Nigel C.
- In:
European journal of marketing : EJM
19
(
1985
)
3
,
pp. 57-66
Persistent link: https://www.econbiz.de/10001071451
Saved in:
4
Consumer animosity, economic hardship, and normative influence : how do they affect consumers' purchase intention?
Huang, Yu-an
;
Phau, Ian
;
Lin, Chad
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 909-937
Persistent link: https://www.econbiz.de/10008650645
Saved in:
5
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
6
Values and consumption patterns : a comparison between rural and urban consumers in Western Germany
Schopphoven, Iris
- In:
European journal of marketing : EJM
25
(
1991
)
12
,
pp. 20-35
Persistent link: https://www.econbiz.de/10001122807
Saved in:
7
Using versus choosing : the relationship of the consumption experience to reasons for purchasing
Holbrook, Morris B.
- In:
European journal of marketing : EJM
20
(
1986
)
8
,
pp. 49-62
Persistent link: https://www.econbiz.de/10001071337
Saved in:
8
Paradigms in consumer research : a review of perspectives and approaches
Arndt, Johan
- In:
European journal of marketing : EJM
20
(
1986
)
8
,
pp. 23-40
Persistent link: https://www.econbiz.de/10001071338
Saved in:
9
Consumer behaviour in theory and in practice
Foxall, Gordon R.
(
contributor
)
- In:
European journal of marketing : EJM
20
(
1986
)
3
Persistent link: https://www.econbiz.de/10001071372
Saved in:
10
The consumer in a socialist economy
Kostecki, Michel M.
- In:
European journal of marketing : EJM
19
(
1985
)
1
,
pp. 20-30
Persistent link: https://www.econbiz.de/10001071459
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